Long before the Green Rush, long before Prop 42 made recreational #Marijuana legal in his home state, Mr. Berner saw business opportunities on those bland #Dispensary shelves, the reason why when he was 18, he worked at the front desk of a #Cannabis dispensary in the Bay Area, checking IDs and filling out requisition forms.
He went from a front desk guy to budtender to managing the shop, He Learned The Business 100 percent from the beginning to end, purchasing, merchandising, quality, everything about running a cannabis store.
Mr. Berner realized early, people coming in with turkey bags with really good flower. There's no face, there's no identity, there's no story behind it in the early 2000s. He said:
None of this flower is coming in packaging like alcohol or cigarettes or food. One day there's going to be brands out there. I would have to make a sign for it and display it. I'd get creative with making the signs.
Mr. Berner / The Entrepreneur
The Green Entrepreneur attended Galileo Academy of Science & Technology before dropping out. During high school, he began battle rapping and in 2006 he released his first mixtape, Dirty Sneakers.
His name is Gilbert Anthony Milam Jr. (Born October 27, 1983), better known by his stage name Berner, he is the rapper and entrepreneur signed to Wiz Khalifa's Taylor Gang Entertainment.
As of 2019, Berner has released 16 albums, several of which have charted on Billboard's "Top R&B/Hip-Hop Albums" chart. As an Entrepreneur, he's credited with the creation of multiple companies including Cookies, and is heavily active in California-based cannabis trade market.
Top Down / About The Weed
Berner & Cookies Empire
He started Cookies as a #Strain, he decided to Build a Brand Around it and to bring it into clothing and music and everything he was doing. He knew people like to rap about all the new shit, whether it be cars or alcohol or clothes. His thing was #Weed. He Just Rapped About The New Weed, and naturally, it started building and growing faster than he had ever imagined.
These days Berner has a cannabis, clothing, and lifestyle empire called Cookies, as well as prolific and successful career as a rapper and record label founder. He started his marijuana brand Cookies from a $12k Investment and he refused $800 million dollar buyout offer for his Cookies Empire.
The Green Entrepreneur Refused $800 Million Dollar
The Cookies Empire stands out on the street Melrose Avenue is known as one of Los Angeles’s most famous street, with its well-known light blue color and neon signs emblazoned with the friendly Cookies font. The Empire boldly states its existence in the same manner as neighboring brands such as Nike, etc.. to serves the same customers hailing from Beverly Hills & West Hollywood.
Cookies Empire / Cannabis on Melrose
Berner now is One of the World's Biggest Marijuana Entrepreneurs. It is huge success, isn’t it slightly crazy that he’ve become a from an activity that due to unjust laws has imprisoned tons of black and brown men? Watch Cookies Lifestyle to see, how he rapped about Cookies and how did he incorporate his love of weed into it.
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